Hello, I’m Joni

an excitable brand strategist

Retiring Ela Conf

20 November 2018

The time has officially come to move on from a project that spanned nearly four years of my life. We published an open letter about Ela Conf’s retirement, but there are also some things I wanted to say on a more personal level here.

On Letting Go

17 October 2018

Since most of my work posts have and will continue to be on the YupGup blog, I’ve decided to claim this space for myself—sans design talk. It’s exciting and refreshing just to think about.

How I Address Remote Isolation

01 March 2018

A couple weeks ago I was writing a post about the need for flexible, remote work. As I was typing away it quickly and organically started to focus on tips for combating loneliness and I decided this topic was a priority and worthy of its own separate, personal post.


01 November 2017

Ela Conf 2017, our third, came and went this past weekend and I can honestly say this was our best one yet; take a look at the #elaconf hashtag to see for yourself.