Hello, I’m Joni

an excitable brand strategist

Our Version of Unschooling Optimized for Fewer Tears

10 May 2020

We tried homeschooling in the weeks following the virus shutdown, and it failed miserably for us. I have to work and that ultimately takes priority over Ben’s education right now. Figuring out a version of school at home that is beneficial and doable has been a trial and error experience, but has resulted in some valuable resources and revelations.

Remote As a Lifestyle, Not a Buzzword

28 July 2019

As I recently found myself on the lookout for a part-time, fully remote position I was reminded yet again of the extreme degree to which remote work is misunderstood.

Six Constructive Contract Inclusions

11 June 2019

Since starting YupGup nearly two years ago I’ve had a bit of a crash course in contract writing and negotiations. This experience has allowed me to see that any freelance contract I maintained prior to this was not especially thoughtful or airtight—oops.

Project Proposal Essentials

21 May 2019

Much of my design career has been spent remotely freelancing or running a small agency, where thoughtful project proposals play a huge role in securing work. Both the format and content of these proposals has changed each year as I gain more experience with design, client communication, and project management.

My Favorite Products for Allergies and Sensitivities

22 January 2019

Due to loads of health issues in the house, including asthma, allergies, eczema, and just wildly sensitive skin and sinuses I have spent the past seven years searching for the safest skin, hair, and cleaning products.

Retiring Ela Conf

20 November 2018

The time has officially come to move on from a project that spanned nearly four years of my life. We published an open letter about Ela Conf’s retirement, but there are also some things I wanted to say on a more personal level here.